000			02077nam a2200433 a 4500
001			ebr10461002
003			CaPaEBR
007			cr cn|||||||||
008			101021s2011 mnua sb 001 0 eng d
010			_z 2010044990
020			_z9780816665457 (hc : alk. paper)
020			_z9780816665464 (pb : alk. paper)
020			_z9780816676675 (e-book)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)713022627
043			_ad------
050	1	4	_aHC60 _b.R482 2011eb
082	0	4	_a361.2/6 _222
100	1		_aRichey, Lisa Ann.
245	1	0	_aBrand aid _h[electronic resource] : _bshopping well to save the world / _cLisa Ann Richey and Stefano Ponte.
260			_aMinneapolis [Minn.] : _bUniversity of Minnesota Press, _cc2011.
300			_axv, 253 p. : _bill.
500			_a"A Quadrant Book."
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aEconomic assistance _zDeveloping countries.
650		0	_aCelebrities _xPolitical activity.
650		0	_aSocial entrepreneurship.
650		0	_aSocial responsibility of business.
650		0	_aBranding (Marketing) _xSocial aspects.
650		0	_aConsumption (Economics) _xSocial aspects.
655		7	_aElectronic books. _2local
700	1		_aPonte, Stefano.
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/kliuc/Doc?id=10461002 _zAn electronic book accessible through the World Wide Web; click to view
942			_2lcc _cEBK
999			_c206066 _d206066