| 000 | 01228nam a22003254a 4500 | ||
|---|---|---|---|
| 001 | ebr10196164 | ||
| 003 | CaPaEBR | ||
| 007 | cr cn||||||||| | ||
| 008 | 061030s2007 nyua sb 001 0 eng | ||
| 010 | _z 2006036160 | ||
| 020 | _z9780814473832 (hardcover) | ||
| 020 | _z0814473830 (hardcover) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)123298141 | ||
| 050 | 1 | 4 |
_aHF5415.123 _b.K45 2007eb |
| 082 | 0 | 4 |
_a658.8 _222 |
| 100 | 1 |
_aKelly, Lois, _d1955- |
|
| 245 | 1 | 0 |
_aBeyond buzz _h[electronic resource] : _bthe next generation of word-of-mouth marketing / _cLois Kelly. |
| 260 |
_aNew York : _bAMACOM, _cc2007. |
||
| 300 |
_ax, 228 p. : _bill. |
||
| 504 | _aIncludes bibliographical references (p. 213-220) and index. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/kliuc/Doc?id=10196164 _zAn electronic book accessible through the World Wide Web; click to view |
| 942 |
_2lcc _cEBK |
||
| 999 |
_c210589 _d210589 |
||