000 02637nam a2200373 a 4500
001 ebr10438374
003 CaPaEBR
007 cr cn|||||||||
008 100823s2011 njua s 001 0 eng d
010 _z 2010036020
020 _z9780470637708 (acid-free paper)
020 _z9781118007648 (ebk)
020 _z9781118007655 (ebk)
020 _z9781118007631 (e-book)
040 _aCaPaEBR
_cCaPaEBR
035 _a(OCoLC)699490371
050 1 4 _aHF5415.5
_b.C6225 2011eb
082 0 4 _a658.8/12
_222
100 1 _aCollier, Marsha.
245 1 4 _aThe ultimate online customer service guide
_h[electronic resource] :
_bhow to connect with your customers to sell more! /
_cby Marsha Collier.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_cc2011.
300 _aiv, 252 p. :
_bill.
500 _aIncludes index.
520 _a"Make your online customers happy-and create new ones-with this winning guide. Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "Happy Birthday." They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line. Attract new customers through your online presence. Achieve higher GMS (Gross Merchandise Sales) with quality customer service. Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide"--
_cProvided by publisher.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2011.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aCustomer services.
650 0 _aInternet marketing.
650 0 _aSocial media.
655 7 _aElectronic books.
_2local
710 2 _aebrary, Inc.
856 4 0 _uhttp://site.ebrary.com/lib/kliuc/Doc?id=10438374
_zAn electronic book accessible through the World Wide Web; click to view
942 _2lcc
_cEBK
999 _c223935
_d223935