| 000 | 01066 a2200289 4500 | ||
|---|---|---|---|
| 999 |
_c233082 _d233082 |
||
| 001 | ko1477984076 | ||
| 003 | MY-KjKLI | ||
| 005 | 20161101150814.0 | ||
| 008 | 161027s2012 xxua | |||| 001 0 eng d | ||
| 020 | _a9780199605583 | ||
| 040 |
_aMY-KjKLI _beng _cMY-KjKLI |
||
| 050 | 0 |
_aHF5438.5 _bP475 2012 |
|
| 942 |
_2lcc _cPBK |
||
| 100 | 1 | _aPercy, Larry. | |
| 245 | 1 | 0 |
_aStrategic advertising management / _cLarry Percy, Richard Rosenbaum-Elliott. |
| 250 | _afourth edition | ||
| 260 |
_c2012. _bOxford University Press, _aOxford : |
||
| 300 |
_axxiii, 389 pages, [20] pages of plates : _billustration ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2009. "An online resource centre accompanies this title with additional resources for students and lecturers . . ."--P. 4 of cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | 0 | _aFACE | |
| 650 | 0 |
_aSales promotion. _97053 |
|
| 650 | 0 |
_aAdvertising _xManagement. |
|
| 650 | 0 |
_aStrategic planning. _93598 |
|
| 650 | 0 |
_aCommunication in marketing. _9445 |
|
| 700 | 1 | _aElliott, Richard H. | |