| 000 | 01951nam a2200433 i 4500 | ||
|---|---|---|---|
| 001 | ebr11059923 | ||
| 003 | CaPaEBR | ||
| 007 | cr cn||||||||| | ||
| 008 | 150616t20152015enka ob 000 0 eng d | ||
| 020 | _z9781784419431 | ||
| 020 | _a9781784419448 (e-book) | ||
| 040 |
_aCaPaEBR _beng _erda _epn _cCaPaEBR |
||
| 050 | 1 | 4 |
_aHF5415.1255 _b.B736 2015eb |
| 082 | 0 | 4 |
_a658.827 _223 |
| 245 | 0 | 0 |
_aBrand, identity and corporate reputation / _cguest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias. |
| 264 | 1 |
_a[Bradford, West Yorkshire, England] : _bEmerald, _c[2015] |
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| 264 | 4 | _c�2015 | |
| 300 |
_a1 online resource (115 pages) : _billustrations. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 490 | 0 |
_aMarketing Intelligence & Planning, _x0263-4503 ; _vVolume 33 Number 2 |
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| 504 | _aIncludes bibliographical references. | ||
| 588 | _aDescription based on online resource; title from PDF cover (ebrary, viewed June 15, 2015). | ||
| 590 | _aElectronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBusiness communication. | |
| 650 | 0 | _aCorporate image. | |
| 650 | 0 |
_aCorporations _xPublic relations. |
|
| 655 | 0 | _aElectronic books. | |
| 700 | 1 |
_aLim, Ming, _eeditor. |
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| 700 | 1 |
_aMachado, Joana Cesar, _eeditor. |
|
| 700 | 1 |
_aIglesias, Oriol, _eeditor. |
|
| 776 | 0 | 8 |
_iPrint version: _tBrand, identity and corporate reputation. _d[Bradford, West Yorkshire, England] : Emerald, c[2015] _happroximately 115 pages _kMarketing Intelligence & Planning ; Volume 33 Number 2 _x0263-4503 _z9781784419431 |
| 797 | 2 | _aebrary. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/kliuc/Doc?id=11059923 _zAn electronic book accessible through the World Wide Web; click to view |
| 942 |
_2lcc _cEBK |
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| 999 |
_c240015 _d240015 |
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