| 000 | 01528nam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | ebr10273461 | ||
| 003 | CaPaEBR | ||
| 007 | cr cn||||||||| | ||
| 008 | 070301s2007 ncu sb s001 0 eng | ||
| 010 | _z 2007008867 | ||
| 020 | _z9780807831427 (cloth : alk. paper) | ||
| 020 | _z0807831425 (cloth : alk. paper) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)646793169 | ||
| 043 | _an-us--- | ||
| 050 | 1 | 4 |
_aGV954.3 _b.O75 2007eb |
| 082 | 0 | 4 |
_a796.332/64 _222 |
| 100 | 1 |
_aOriard, Michael, _d1948- |
|
| 245 | 1 | 0 |
_aBrand NFL _h[electronic resource] : _bmaking and selling America's favorite sport / _cMichael Oriard. |
| 260 |
_aChapel Hill : _bUniversity of North Carolina Press, _cc2007. |
||
| 300 |
_a326 p. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white. | |
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 610 | 2 | 0 | _aNational Football League. |
| 650 | 0 |
_aFootball _zUnited States _xMarketing. |
|
| 650 | 0 |
_aFootball _zUnited States _xManagement. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/kliuc/Doc?id=10273461 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c26130 _d26130 |
||