| 000 | 01821nam a2200409 a 4500 | ||
|---|---|---|---|
| 001 | EBC3420714 | ||
| 003 | MiAaPQ | ||
| 007 | cr cn||||||||| | ||
| 008 | 110224s2011 ctuad sb 001 0 eng d | ||
| 010 | _z 2011008294 | ||
| 020 | _z9780300175073 (alk. paper) | ||
| 020 | _z9780300167757 | ||
| 020 | _z9780300175073 (e-book) | ||
| 035 | _a(MiAaPQ)EBC3420714 | ||
| 035 | _a(Au-PeEL)EBL3420714 | ||
| 035 | _a(CaPaEBR)ebr10496892 | ||
| 035 | _a(CaONFJC)MIL324679 | ||
| 035 | _a(OCoLC)923596318 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHM1166 _b.D35 2011 |
|
| 082 | 0 | 4 |
_a302.2 _222 |
| 100 | 1 |
_aDaly, John A. _q(John Augustine), _d1952- |
|
| 245 | 1 | 0 |
_aAdvocacy _h[electronic resource] : _bchampioning ideas & influencing others / _cJohn A. Daly. |
| 260 |
_aNew Haven : _bYale University Press, _cc2011. |
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| 300 |
_avi, 387 p. : _bill. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way. | |
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aSocial interaction. | |
| 650 | 0 | _aCommunication in marketing. | |
| 655 | 4 | _aElectronic books. | |
| 710 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=3420714 _zClick to View |
| 942 |
_2lcc _cEBK |
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| 999 |
_c269272 _d269272 |
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