| 000 | 01041nam a22003137a 4500 | ||
|---|---|---|---|
| 999 |
_c269747 _d269747 |
||
| 001 | ko1532494095 | ||
| 003 | MY-KjKLI | ||
| 005 | 20180730095726.0 | ||
| 008 | 180719s2016 xxua |||| 001 0 eng d | ||
| 020 | _a9780198703655 | ||
| 040 |
_aMY-KjKLI _beng _cMY-KjKLI _erda |
||
| 050 | 0 |
_aHF5438.5 _bP431 2016 |
|
| 942 |
_2lcc _cPBK |
||
| 100 | 1 |
_aPercy, Larry, _eauthor |
|
| 245 | 1 | 0 |
_aStrategic advertising management / _cLarry Percy, Richard Rosenbaum-Elliott. |
| 250 | _aFifth Edition | ||
| 264 | 1 |
_aOxford, United Kingdom : _bOxford University Press, _c[2016] |
|
| 300 |
_axxiv, 429 pages : _billustrations (some colour) ; _c25 cm |
||
| 336 |
_2rdacontent _aText |
||
| 337 |
_2rdamedia _aUnmediated |
||
| 338 |
_2rdacarrier _aVolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | 0 | _aFACE | |
| 650 | 0 |
_aSales promotion. _97053 |
|
| 650 | 0 |
_aAdvertising _xManagement. |
|
| 650 | 0 |
_aStrategic planning. _93598 |
|
| 650 | 0 |
_aCommunication in marketing. _9445 |
|
| 700 | 1 |
_aElliott, Richard H., _eauthor |
|