| 000 | 00944nam a22002777i 4500 | ||
|---|---|---|---|
| 999 |
_c269916 _d269916 |
||
| 001 | ko1526873165 | ||
| 003 | MY-KjKLI | ||
| 005 | 20180521112948.0 | ||
| 008 | 180521s2018 xxua |||| 001 0 eng d | ||
| 020 | _a9781292220178 | ||
| 040 |
_aMY-KjKLI _beng _cMY-KjKLI _erda |
||
| 050 | 0 |
_aHF5415 _bK636 2018 |
|
| 942 |
_2lcc _cPBK |
||
| 100 | 1 |
_aKotler, Philip. _eauthor _9117 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cby Philip Kotler and Gary Armstrong with Marc Oliver Opresnik. |
| 250 |
_a17th ed. _bGlobal edition. |
||
| 264 | 1 |
_aHarlow : _bPearson Education Limited, _c©2018. |
|
| 300 |
_a734 pages : _billustrations ; _c28 cm |
||
| 336 |
_2rdacontent _aText |
||
| 337 |
_2rdamedia _aUnmediated |
||
| 338 |
_2rdacarrier _aVolume |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _2Marketing. | |
| 700 | 1 |
_aArmstrong, Gary (Gary M.) _eauthor |
|
| 700 | 1 |
_aOpresnik, Marc O. (Marc Oliver), _d1969- _eauthor |
|