| 000 | 03762nam a2200697 i 4500 | ||
|---|---|---|---|
| 001 | EBC1919445 | ||
| 003 | MiAaPQ | ||
| 007 | cr cnu|||||||| | ||
| 008 | 150126s2015 nyu foab 001 0 eng d | ||
| 020 |
_a9781606496657 _qe-book |
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| 020 |
_z9781606496640 _qpaperback |
||
| 035 | _a(OCoLC)900878434 | ||
| 035 | _a(CaBNVSL)swl00404631 | ||
| 035 | _a(MiAaPQ)EBC1919445 | ||
| 035 | _a(Au-PeEL)EBL1919445 | ||
| 035 | _a(CaPaEBR)ebr11007936 | ||
| 035 | _a(CaONFJC)MIL692009 | ||
| 035 | _a(OCoLC)903257748 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHD59 _b.P757 2015 |
|
| 082 | 0 |
_a659.2 _223 |
|
| 100 | 1 |
_aPritchard, Robert D., _eauthor. |
|
| 245 | 1 | 4 |
_aThe public relations firm / _cBob "Pritch" Pritchard, Stacey Smith. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2015. |
|
| 300 | _a1 online resource (xii, 111 pages) | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
||
| 490 | 1 |
_aPublic relations collection, _x2157-3476 |
|
| 504 | _aIncludes bibliographical references (pages 107-108) and index. | ||
| 505 | 0 | _aPart I. The business -- 1. Why hire a public relations firm? -- 2. Types of firms -- 3. Hiring a firm -- 4. Defining the work -- 5. How firms bill -- Part II. The working relationship between client and firm -- 6. The client-firm relationship -- 7. Progress reports -- 8. Research and execution -- 9. Evaluation -- Part III. Meeting expectations: measurement and evaluation -- 10. Meeting client expectations -- 11. Wrapping up -- Index. | |
| 506 | _aAccess restricted to authorized users and institutions. | ||
| 520 | 3 | _aThis book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between. | |
| 588 | _aTitle from PDF title page (viewed on January 26, 2015). | ||
| 590 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aPublic relations firms. | |
| 653 | _aPR firms | ||
| 653 | _aPR agencies | ||
| 653 | _aHiring a PR firm (agency) | ||
| 653 | _aHow to Hire a Public Relations (PR) firm (agency) | ||
| 653 | _aHiring a PR (public relations) firm (agency) (company) (person) | ||
| 653 | _aHow PR firm's bill | ||
| 653 | _aEvaluating a PR firm (agency) (plan) (campaign) | ||
| 653 | _aPR firm billing rates | ||
| 653 | _aPR firm (agency) contracts | ||
| 653 | _aPR practitioner roles | ||
| 653 | _aResponsibilities | ||
| 653 | _aPublic relations evaluation | ||
| 653 | _aClient- Firm relationship | ||
| 653 | _aPublic relations research | ||
| 653 | _aPublic relations execution | ||
| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aSmith, Stacey _c(Public relations consultant), _eauthor. |
|
| 776 | 0 | 8 |
_iPrint version: _z9781606496640 |
| 797 | 2 | _aProQuest (Firm) | |
| 830 | 0 |
_aPublic relations collection. _x2157-3476 |
|
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1919445 _zClick to View |
| 942 |
_2lcc _cEBK |
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| 999 |
_c271857 _d271857 |
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