000 03234nam a2200601 i 4500
001 EBC1920895
003 MiAaPQ
007 cr cnu||||||||
008 150126s2015 nyu foab 001 0 eng d
020 _a9781606498491
_qe-book
020 _z9781606498484
_qpaperback
035 _a(OCoLC)900878435
035 _a(CaBNVSL)swl00404632
035 _a(MiAaPQ)EBC1920895
035 _a(Au-PeEL)EBL1920895
035 _a(CaPaEBR)ebr11007937
035 _a(CaONFJC)MIL697306
035 _a(OCoLC)903609691
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aTK5105.875.I57
_bM553 2015
082 0 _a004.678
_223
100 1 _aMilne, George R.,
_eauthor.
245 1 0 _aDigital privacy in the marketplace :
_bperspectives on the information exchange /
_cGeorge R. Milne.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c2015.
300 _a1 online resource (xv, 179 pages)
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aDigital and social media marketing and advertising collection,
_x2333-8830
504 _aIncludes bibliographical references (pages 155-172) and index.
505 0 _a1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index.
506 _aAccess restricted to authorized users and institutions.
520 3 _aThis book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
588 _aTitle from PDF title page (viewed on January 26, 2015).
590 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aInternet
_xAccess control.
650 0 _aTeleshopping.
650 0 _aComputer security.
650 0 _aData protection.
653 _aPrivacy
653 _aInformation Exchange
653 _aTechnology
653 _aPrivacy Harms and Protections
653 _aFuture of Privacy
655 4 _aElectronic books.
776 0 8 _iPrint version:
_z9781606498484
797 2 _aProQuest (Firm)
830 0 _aDigital and social media marketing and advertising collection.
_x2333-8830
856 4 0 _uhttps://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1920895
_zClick to View
942 _2lcc
_cEBK
999 _c271860
_d271860