| 000 | 01579nam a2200409 a 4500 | ||
|---|---|---|---|
| 001 | EBC537735 | ||
| 003 | MiAaPQ | ||
| 007 | cr cn||||||||| | ||
| 008 | 980915s1999 enka sb 001 0 eng | ||
| 010 | _z 98075047 | ||
| 020 | _z0803974914 (pbk.) | ||
| 020 | _z0803974906 | ||
| 020 | _z9780803974906 | ||
| 020 | _z9780857025975 (e-book) | ||
| 035 | _a(MiAaPQ)EBC537735 | ||
| 035 | _a(Au-PeEL)EBL537735 | ||
| 035 | _a(CaPaEBR)ebr10392745 | ||
| 035 | _a(CaONFJC)MIL262340 | ||
| 035 | _a(OCoLC)638860645 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5415 _b.R463 1999 |
|
| 082 | 0 | 4 |
_a658.8 _221 |
| 245 | 0 | 0 |
_aRethinking marketing _h[electronic resource] : _btowards critical marketing accountings / _cedited by Douglas Brownlie ... [et al.]. |
| 260 |
_aLondon : _bSage, _c1999. |
||
| 300 |
_axii, 273 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _apt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy. | |
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aConsumer behavior. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aBrownlie, Douglas T. | |
| 710 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=537735 _zClick to View |
| 942 |
_2lcc _cEBK |
||
| 999 |
_c285098 _d285098 |
||