| 000 | 01306nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | EBC2027985 | ||
| 003 | MiAaPQ | ||
| 007 | cr cn||||||||| | ||
| 008 | 130306s2009 gw ac sb 001 0 ger d | ||
| 020 | _z9783636031037 | ||
| 020 | _z9783864160691 (e-book) | ||
| 035 | _a(MiAaPQ)EBC2027985 | ||
| 035 | _a(Au-PeEL)EBL2027985 | ||
| 035 | _a(CaPaEBR)ebr10662252 | ||
| 035 | _a(OCoLC)834581261 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5415.15 _b.G76 2009 |
|
| 100 | 1 | _aGrossklaus, Ranier H. G. | |
| 245 | 1 | 0 |
_aPraxisbuch Produktmanagement _h[electronic resource] : _bMarktanalysen und Marketing, Positionierung und Preisfindung, Mediaplanung und Agenturauswahl / _cRainer H.G. Grossklaus. |
| 260 |
_aM�unchen : _bMi, _c2009. |
||
| 300 |
_a415 p. : _bill., port. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aProduct management. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 655 | 4 | _aElectronic books. | |
| 710 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=2027985 _zClick to View |
| 942 |
_2lcc _cEBK |
||
| 999 |
_c287901 _d287901 |
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