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001 EBC1108523
003 MiAaPQ
007 cr cn|||||||||
008 130117r20131991enka sb 001 0 eng d
020 _z9780415657693
020 _z9780203076613 (e-book)
035 _a(MiAaPQ)EBC1108523
035 _a(Au-PeEL)EBL1108523
035 _a(CaPaEBR)ebr10643547
035 _a(CaONFJC)MIL425434
035 _a(OCoLC)823719124
040 _aMiAaPQ
_cMiAaPQ
_dMiAaPQ
043 _aa-cc---
_aa-ja---
050 4 _aHF1416
_b.P47 2013
082 0 4 _a658.84
_223
245 0 0 _aPerspectives on international marketing-- re-issued
_h[electronic resource] /
_cedited by Stanley J. Paliwoda.
260 _aLondon :
_bRoutledge,
_c2013.
300 _axi, 374 p. :
_bill.
490 0 _aRoutledge library editions. International business ;
_vv. 29
500 _aFirst published in 1991 as "New perspectives on international marketing".
504 _aIncludes bibliographical references and index.
505 0 _apt. I. Challenging the international marketing literature -- pt. II. Marketing to China and Japan : research findings -- pt. III. Empirical studies of international marketing that are industry-specific.
533 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aExport marketing
_vCase studies.
650 0 _aMarketing
_zChina
_vCase studies.
650 0 _aMarketing
_zJapan
_vCase studies.
650 0 _aInternational business enterprises
_vCase studies.
655 4 _aElectronic books.
700 1 _aPaliwoda, Stanley J.
710 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1108523
_zClick to View
942 _2lcc
_cEBK
999 _c298350
_d298350