000			04631nam a2200409 a 4500
001			EBC1125172
003			MiAaPQ
007			cr cn|||||||||
008			120803s2013 nyua sb 001 0 eng d
010			_z 2012028672
020			_z9780415888011 (hardback)
020			_z9780203071434 (e-book)
035			_a(MiAaPQ)EBC1125172
035			_a(Au-PeEL)EBL1125172
035			_a(CaPaEBR)ebr10659435
035			_a(CaONFJC)MIL446921
035			_a(OCoLC)828298642
040			_aMiAaPQ _cMiAaPQ _dMiAaPQ
050		4	_aHF5823 _b.R6788 2013
082	0	4	_a659.1 _223
245	0	4	_aThe Routledge companion to advertising and promotional culture _h[electronic resource] / _cedited by Matthew P. McAllister, Emily West.
260			_aNew York : _bRoutledge, _c2013.
300			_axix, 464 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Historical perspectives -- Origins of modern consumption : advertising, new goods, and a new generation, 1890-1930 / Gary Cross -- "Sentimental 'greenbacks" of civilization" : cartes de visite and the pre-history of self-branding / Alison Hearn -- The fight against critics and the discovery of "spin" : American advertising in the 1930s and 40s / Inger L. Stole -- Cultivating the romance of place : marketing as popular geography / Richard K. Popp -- Political economy -- Regulating integrated advertising / Christina Spurgeon -- Cross-media promotion and media synergy : practices, problems and policy responses / Jonathan Hardy -- Media buying : the new power of advertising / Joseph Turow -- Globalization -- The advertising industry in Latin America : a regional portrait / John Sinclair -- Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia / Kwangmi Ko Kim and Hong Cheng -- The ties that bind : US Hispanic advertising and the tension between global and local forces / Christopher A. Ch�avez -- The transnational promotional class and the circulation of value(s) / Melissa Aronczyk -- Audiences as labor, consumers, interpreters, fans -- Commodifying free labor online: social media, audiences, and advertising / Nicole S. Cohen -- The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising / Neil M. Alperstein -- Health literacy in DTCA 2.0 : digital and social media frontiers / Ashli Quesinberry Stokes -- Identities -- The new "real women" of advertising : subjects, experts, and producers in the interactive era / Brooke Erin Duffy -- "Brut slaps" and twins : hypercommercialized sports media and the intensification of gender ideology / Matthew P. McAllister and Chenjerai Kumanyika -- The ghosts of mad men : race and gender inequality inside American advertising agencies / Christopher Boulton -- Governing taste : packaged foods, inscription devices, nutrition, and the child / Charlene Elliott -- Social institutions -- The new refeudalization of the public sphere / Jamie Warner -- Rate your knowledge: the branded university / Sarah Banet-Weiser -- Now hear this : the state of promotion and popular music / Devon Powers -- Property porn : an analysis of online real estate advertising / Jacqueline Botterill -- Everyday life -- "Brand you!" : the business of personal branding and community in anxious times / Christine Harold -- Back to the future : gifts, friendship, and the re-figuration of advertising space / Iain MacRury -- Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits / Mara Einstein -- From advergames to branded worlds : the commercialization of digital gaming / Sara M. Grimes -- The environment -- The "crying Indian", corporations, and environmentalism : a half-century of struggle over environmental messaging / Robin Andersen -- Behind the green curtain : constructing the green consumer with contemporary environmental advertising / Colleen Connolly-Ahern and Lee Ahern -- The paradox of materiality : fashion, marketing, and the planetary ecology / Juliet B. Schor.
533			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aAdvertising.
650		0	_aBranding (Marketing)
650		0	_aSocial media.
655		4	_aElectronic books.
700	1		_aMcAllister, Matthew P.
700	1		_aWest, Emily.
710	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1125172 _zClick to View
942			_2lcc _cEBK
999			_c298634 _d298634