000 03974nam a2200565 i 4500
001 EBC4388929
003 MiAaPQ
007 cr cnu||||||||
008 151130s2016 nyu foab 001 0 eng d
020 _a9781606498453
_qe-book
020 _z9781606498446
_qpaperback
035 _a(MiAaPQ)EBC4388929
035 _a(Au-PeEL)EBL4388929
035 _a(CaPaEBR)ebr11152344
035 _a(CaONFJC)MIL871515
035 _a(OCoLC)939262318
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHF5548.34
_b.S853 2016
082 0 _a658.872
_223
100 1 _aSwilley, Esther.,
_eauthor.
245 1 0 _aMobile commerce :
_bhow it contrasts, challenges and enhances electronic commerce /
_cEsther Swilley.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c2016.
300 _a1 online resource (xvii, 71 pages)
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aDigital and social media marketing and advertising collection,
_x2333-8830
504 _aIncludes bibliographical references (pages 63-68) and index.
505 0 _a1. What is digital commerce? -- 2. Contrasting e-commerce and m-commerce -- 3. What connects the target? -- 4. Touchpoints -- 5. Challenges to digital commerce -- 6. Enhancing digital commerce -- Conclusion -- References -- Index.
506 1 _aAccess restricted to authorized users and institutions.
520 3 _aDo you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make up just some of the shopping functions done on mobile devices. How does digital change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? As tablet owners relax in the evenings, they are powering up those tablets, and using tablet time for shopping. Does this behavior differ from those sitting at their desktop computers and browse online? Understanding the differences between those shopping in electronic commerce and those purchasing in mobile commerce allows firms to gain a larger foothold in the digital commerce market. The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment--using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.
588 _aTitle from PDF title page (viewed on November 30, 2015).
590 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aMobile commerce.
653 _adigital commerce
653 _adigital shopping experience
653 _aelectronic commerce
653 _amobile commerce
653 _aomnichannel
653 _astrategy
653 _atouchpoint
655 4 _aElectronic books.
776 0 8 _iPrint version:
_z9781606498446
797 2 _aProQuest (Firm)
830 0 _aDigital and social media marketing and advertising collection.
_x2333-8830
856 4 0 _uhttps://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=4388929
_zClick to View
942 _2lcc
_cEBK
999 _c304195
_d304195