000			03008nam a22004693i 4500
001			EBC6800560
003			MiAaPQ
005			20230406114750.0
007			cr cnu||||||||
008			230328s2021 xx o ||||0 eng d
020			_a9781637421529 _q(electronic bk.)
020			_z9781637421512
035			_a(MiAaPQ)EBC6800560
035			_a(Au-PeEL)EBL6800560
035			_a(OCoLC)1285168985
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5415.13
082	0		_a658.827
100	1		_aHlavnicka, Peter.
245	1	0	_aProtecting the Brand : _bCounterfeiting and Grey Markets.
250			_a1st ed.
264		1	_aNew York : _bBusiness Expert Press, _c2021.
264		4	_c�2021.
300			_a1 online resource (394 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Testimonials -- Preface -- Acknowledgments -- Chapter 1: Introduction of Intellectual Property -- Chapter 2: What Is a Brand and Why Protect It? -- Chapter 3: Problems Caused by Counterfeit and Grey Market Goods -- Chapter 4: Incidents of Counterfeiting and Grey Marketing in Various Industries -- Chapter 5: Proactive Internal Procedures to Combat Counterfeiting and the Grey Market -- Chapter 6: Trademark Infringement: Diminishing the Value of Brand Equity -- Chapter 7: International Trade Commission and U.S. Customs and Border Protection, the Lanham Act, and the Tariff Act -- Chapter 8: Issues Relating to Websites -- Chapter 9: New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market -- Chapter 10: International Remedies -- About the Authors -- Index -- Adpage -- Backcover.
520			_aProtecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause.
588			_aDescription based on publisher supplied metadata and other sources.
590			_aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
650		0	_aMarketing--Law and legislation.
650		0	_aTrademarks.
650		0	_aBranding (Marketing).
655		4	_aElectronic books.
700	1		_aKeats, Anthony.
776	0	8	_iPrint version: _aHlavnicka, Peter _tProtecting the Brand _dNew York : Business Expert Press,c2021 _z9781637421512
797	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=6800560 _zClick to View
942			_2lcc _cEBK
999			_c320670 _d320670