000 01278nam a2200349 a 4500
001 ebr10233188
003 CaPaEBR
007 cr cn|||||||||
008 071227s2008 nju s 001 0 eng
010 _z 2007052407
015 _aGBA847894
_2bnb
016 7 _z014566754
_2Uk
020 _z9780470237915 (cloth)
020 _z0470237910 (cloth)
040 _aCaPaEBR
_cCaPaEBR
035 _a(OCoLC)646752192
050 1 4 _aHF5415
_b.H449 2008eb
082 0 4 _a658.8
_222
100 1 _aHeyman, Jay H.,
_d1939-
245 1 0 _aAll you need is a good idea!
_h[electronic resource] :
_bhow to create marketing messages that actually get results /
_cJay H. Heyman.
260 _aHoboken, N.J. :
_bWiley,
_cc2008.
300 _axxix, 236 p. ;
_c24 cm.
500 _aIncludes index.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2009.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aMarketing.
650 0 _aAdvertising.
650 0 _aSmall business marketing.
655 7 _aElectronic books.
_2local
710 2 _aebrary, Inc.
856 4 0 _uhttp://site.ebrary.com/lib/kliuc/Doc?id=10233188
_zAn electronic book accessible through the World Wide Web; click to view
999 _c44367
_d44367