000 01401nam a2200337 a 4500
001 ebr10225498
003 CaPaEBR
007 cr cn|||||||||
008 070713s2007 caua sb 000 0 eng
010 _z 2007028915
020 _z9780833041562 (pbk. : alk. paper)
020 _z0833041568 (pbk. : alk. paper)
040 _aCaPaEBR
_cCaPaEBR
035 _a(OCoLC)646742369
050 1 4 _aU27
_b.H45 2007eb
082 0 4 _a355.4
_222
100 1 _aHelmus, Todd C.
245 1 0 _aEnlisting Madison Avenue
_h[electronic resource] :
_bthe marketing approach to earning popular support in theaters of operation /
_cTodd C. Helmus, Christopher Paul, Russell W. Glenn.
260 _aSanta Monica, CA :
_bRAND Corporation,
_c2007.
300 _axxvii, 211 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 189-211).
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2009.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aMilitary art and science.
650 0 _aWar
_xProtection of civilians.
655 7 _aElectronic books.
_2local
700 1 _aPaul, Christopher,
_d1971-
700 1 _aGlenn, Russell W.
710 2 _aebrary, Inc.
856 4 0 _uhttp://site.ebrary.com/lib/kliuc/Doc?id=10225498
_zAn electronic book accessible through the World Wide Web; click to view
999 _c48542
_d48542