000			02124nam a2200385 a 4500
001			ebr10196186
003			CaPaEBR
007			cr cn|||||||||
008			060818s2007 nyua sb 001 0 eng
010			_z 2006026851
020			_z0814473334 (hardcover)
020			_z9780814473337 (hardcover)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)647669676
043			_an-us---
050	1	4	_aHD69.B7 _bM375 2007eb
082	0	4	_a658.8/27 _222
100	1		_aMartin, Dick, _d1946-
245	1	0	_aRebuilding brand America _h[electronic resource] : _bwhat we must do to restore our reputation and safeguard the future of American business abroad / _cDick Martin.
260			_aNew York : _bAmerican Management Association, _cc2007.
300			_a296 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [263]-287) and index.
505	0		_aTilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aBrand name products _zUnited States.
650		0	_aBranding (Marketing) _zUnited States.
650		0	_aInternational economic relations.
650		0	_aAnti-Americanism.
650		0	_aAnti-Americanism _zArab countries.
651		0	_aUnited States _xRelations.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/kliuc/Doc?id=10196186 _zAn electronic book accessible through the World Wide Web; click to view
999			_c52222 _d52222