000			02146nam a2200337Ia 4500
001			ebr10058534
003			CaPaEBR
007			cr cn|||||||||
008			030620s2004 caua sb 001 0 eng d
020			_z0520223721 (cloth : alk. paper)
020			_z0520235908 (pbk. : alk. paper)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)647381493
050	1	4	_aHF6146.R3 _bN48 2004eb
082	0	4	_a659.14/2/097309043 _221
100	1		_aNewman, Kathy M. _q(Kathy Michelle), _d1966-
245	1	0	_aRadio active _h[electronic resource] : _badvertising and consumer activism, 1935-1947 / _cKathy M. Newman.
260			_aBerkeley : _bUniversity of California Press, _c2004.
300			_axiii, 237 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2005. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aRadio advertising _zUnited States _xHistory.
650		0	_aConsumer behavior _zUnited States _xHistory.
650		0	_aBoycotts _zUnited States _xHistory.
650		0	_aConsumer protection _zUnited States _xHistory.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/kliuc/Doc?id=10058534 _zAn electronic book accessible through the World Wide Web; click to view
999			_c78737 _d78737