000 00638nam a22002057a 4500
001 ko1387337114
003 MY-KjKLI
005 20131218113746.0
008 131218s2009 xxua |||| 001 0 eng d
020 _a9780521675970
040 _aMY-KjKLI
_beng
_cMY-KjKLI
050 0 _aHF5821
_b.C73 2009
942 _2lcc
_cPBK
245 0 0 _aCracking the ad code /
_cJacob Goldenberg ... [et al.]
260 _aCambridge, UK :
_bCambridge University Press,
_c2009
300 _ax, 168 p. :
_bill. ;
_c26 cm
504 _aIncludes bibliographical references and index
650 0 _aAdvertising
_9443
700 1 _aGoldenberg, Jacob,
_d1962-
_917343
999 _c88004
_d88004