Hawkins, Del I.
Consumer behaviour : building marketing strategy. Hawkins, Del I. - 7th ed. - Boston : McGraw Hill, 1997. - 760 p. ; ill.
Includes index.
0256218951
Consumer Behavior.
Market Surveys.
Consumer Behavior--Case Studies.
HF5415.33.U6H393
Consumer behaviour : building marketing strategy. Hawkins, Del I. - 7th ed. - Boston : McGraw Hill, 1997. - 760 p. ; ill.
Includes index.
0256218951
Consumer Behavior.
Market Surveys.
Consumer Behavior--Case Studies.
HF5415.33.U6H393