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Consumer behaviour : building marketing strategy. Hawkins, Del I.

By: Hawkins, Del I.
Contributor(s): Best, Roger J | Coney, Kenneth A.
Material type: materialTypeLabelBookPublisher: Boston : McGraw Hill, 1997Edition: 7th ed.Description: 760 p. ; ill.ISBN: 0256218951.Subject(s): Consumer Behavior | Market Surveys | Consumer Behavior -- Case Studies
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Item type Current location Collection Call number Copy number Status Date due Item holds
Book Book IUKL Library
Open shelves
Purchase HF5415.33 Haw (Browse shelf) 1 Available
Book Book IUKL Library
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Purchase HF5415.33 Haw (Browse shelf) 2 Available
Total holds: 0

Includes index.

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