McGovern, Charles.
Sold American consumption and citizenship, 1890-1945 / [electronic resource] : Charles F. McGovern. - Chapel Hill : University of North Carolina Press, c2006. - xv, 536 p. : ill.
Includes bibliographical references (p. [465]-521) and index.
Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumption (Economics)--Political aspects--History.--United States
Consumer behavior--Political aspects--History.--United States
Electronic books.
HC110.C6 / M35 2006eb
339.4/7097309041
Sold American consumption and citizenship, 1890-1945 / [electronic resource] : Charles F. McGovern. - Chapel Hill : University of North Carolina Press, c2006. - xv, 536 p. : ill.
Includes bibliographical references (p. [465]-521) and index.
Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumption (Economics)--Political aspects--History.--United States
Consumer behavior--Political aspects--History.--United States
Electronic books.
HC110.C6 / M35 2006eb
339.4/7097309041