Sold American [electronic resource] : consumption and citizenship, 1890-1945 / Charles F. McGovern.
By: McGovern, Charles.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Chapel Hill : University of North Carolina Press, c2006Description: xv, 536 p. : ill.Subject(s): Consumption (Economics) -- Political aspects -- United States -- History | Consumer behavior -- Political aspects -- United States -- HistoryGenre/Form: Electronic books.DDC classification: 339.4/7097309041 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10273462 | 1 | Available |
Includes bibliographical references (p. [465]-521) and index.
Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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