Couper, Mick.
Designing effective Web surveys [electronic resource] / Mick P. Couper. - Cambridge ; New York : Cambridge University Press, 2008. - xvii, 398 p. : col. ill.
Includes bibliographical references (p. 363-387) and indexes.
The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA888215 bnb
Uk
Social surveys--Methodology.
Internet surveys.
Surveys--Methodology--Technological innovations.
Electronic books.
HM538 / .C68 2008eb
300.72/3
Designing effective Web surveys [electronic resource] / Mick P. Couper. - Cambridge ; New York : Cambridge University Press, 2008. - xvii, 398 p. : col. ill.
Includes bibliographical references (p. 363-387) and indexes.
The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA888215 bnb
Uk
Social surveys--Methodology.
Internet surveys.
Surveys--Methodology--Technological innovations.
Electronic books.
HM538 / .C68 2008eb
300.72/3