Designing effective Web surveys [electronic resource] / Mick P. Couper.
By: Couper, Mick.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Cambridge ; New York : Cambridge University Press, 2008Description: xvii, 398 p. : col. ill.Subject(s): Social surveys -- Methodology | Internet surveys | Surveys -- Methodology -- Technological innovationsGenre/Form: Electronic books.DDC classification: 300.72/3 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10265000 | 1 | Available |
Includes bibliographical references (p. 363-387) and indexes.
The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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