Imms, Mike.
An introduction to qualitative market research [electronic resource] / Qualitative market research Market research Mike Imms and Gill Ereaut. - London ; Thousand Oaks, CA : Sage, 2002. - xv, 136 p. - Qualitative market research ; 1 .
Includes bibliographical references (p. [130]-132) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing research.
Qualitative research.
Electronic books.
HF5415.2 / .I46 2002eb
An introduction to qualitative market research [electronic resource] / Qualitative market research Market research Mike Imms and Gill Ereaut. - London ; Thousand Oaks, CA : Sage, 2002. - xv, 136 p. - Qualitative market research ; 1 .
Includes bibliographical references (p. [130]-132) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing research.
Qualitative research.
Electronic books.
HF5415.2 / .I46 2002eb