An introduction to qualitative market research [electronic resource] / Mike Imms and Gill Ereaut.
By: Imms, Mike.
Contributor(s): Ereaut, Gill | ebrary, Inc.
Material type: BookSeries: Qualitative market research ; 1.Publisher: London ; Thousand Oaks, CA : Sage, 2002Description: xv, 136 p.Other title: Qualitative market research | Market research.Subject(s): Marketing research | Qualitative researchGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book | IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10256931 | 1 | Available |
Total holds: 0
Includes bibliographical references (p. [130]-132) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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