Visionary pricing reflections and advances in honor of Dan Nimer / [electronic resource] :
edited by Gerald E. Smith.
- 1st ed.
- Bingley [England] : Emerald Group Pub., 2012.
- xix, 363 p. : ill.
- Advances in business marketing & purchasing, v. 19 1069-0964 ; .
Includes bibliographical references.
section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Pricing.
Marketing.
Purchasing.
Electronic books.
HF5416.5 / .V57 2012eb
Includes bibliographical references.
section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Pricing.
Marketing.
Purchasing.
Electronic books.
HF5416.5 / .V57 2012eb