Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.
Contributor(s): Smith, Gerald E | Nimer, Dan | ebrary, Inc.
Material type:
BookSeries: Advances in business marketing & purchasing, v. 19. Publisher: Bingley [England] : Emerald Group Pub., 2012Edition: 1st ed.Description: xix, 363 p. : ill.Subject(s): Pricing | Marketing | PurchasingGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10649048 | 1 | Available |
Includes bibliographical references.
section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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