Religions as brands : new perspectives on the marketization of religion and spirituality /
edited by Jean-Claude Usunier and J�org Stolz.
- 1 online resource (277 pages) : illustrations.
- Ashgate AHRC/ESRC Religion and Society Series .
Includes bibliographical references and indexes.
9781409467564 (e-book) 9781409467571 (e-book)
Religion--Economic aspects.
Branding (Marketing)
Consumption (Economics)
Electronic books.
HB72 / .R455 2014eb
206
Includes bibliographical references and indexes.
9781409467564 (e-book) 9781409467571 (e-book)
Religion--Economic aspects.
Branding (Marketing)
Consumption (Economics)
Electronic books.
HB72 / .R455 2014eb
206