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Religions as brands : new perspectives on the marketization of religion and spirituality / edited by Jean-Claude Usunier and J�org Stolz.

Contributor(s): Usunier, Jean-Claude | Stolz, J�org.
Material type: materialTypeLabelBookSeries: Ashgate AHRC/ESRC Religion and Society Series.Publisher: Burlington, Vermont : Ashgate, 2014Copyright date: �2014Description: 1 online resource (277 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781409467564 (e-book); 9781409467571 (e-book).Subject(s): Religion -- Economic aspects | Branding (Marketing) | Consumption (Economics)Genre/Form: Electronic books.DDC classification: 206 Online resources: An electronic book accessible through the World Wide Web; click to view
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Item type Current location Collection Call number URL Copy number Status Date due Item holds
E-book E-book IUKL Library
Subscripti http://site.ebrary.com/lib/kliuc/Doc?id=10812258 1 Available
Total holds: 0

Includes bibliographical references and indexes.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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