Dorsey, Margaret E. 1973-
Pachangas borderlands music, U.S. politics, and transnational marketing / [electronic resource] : by Margaret E. Dorsey. - 1st ed. - Austin : University of Texas Press, c2006. - x, 235 p. : ill.
Includes bibliographical references (p. [207]-222) and index.
Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA603812 bnb
Uk
Campaign funds--Texas.
Business and politics--Texas, South.
Corporate sponsorship--Texas, South.
Festivals--Texas, South.
Texas, South--Social life and customs.
Electronic books.
JK1991.5.T4 / D67 2006eb
324.7/8/09764
Pachangas borderlands music, U.S. politics, and transnational marketing / [electronic resource] : by Margaret E. Dorsey. - 1st ed. - Austin : University of Texas Press, c2006. - x, 235 p. : ill.
Includes bibliographical references (p. [207]-222) and index.
Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA603812 bnb
Uk
Campaign funds--Texas.
Business and politics--Texas, South.
Corporate sponsorship--Texas, South.
Festivals--Texas, South.
Texas, South--Social life and customs.
Electronic books.
JK1991.5.T4 / D67 2006eb
324.7/8/09764