Pachangas [electronic resource] : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey.
By: Dorsey, Margaret E. (Margaret Ellen).
Contributor(s): ebrary, Inc.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|---|
![]() |
IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10188343 | 1 | Available |
Includes bibliographical references (p. [207]-222) and index.
Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments for this item.