Wilburn, Morris, 1953-
Managing the customer experience : a measurement-based approach / Morris Wilburn. - 1 online resource (128 pages) : illustrations, tables
Includes bibliographical references and index.
Consumer satisfaction.
Customer relations.
Customer services.
Electronic books.
HF5415.335 / .W55 2006eb
658./12
Managing the customer experience : a measurement-based approach / Morris Wilburn. - 1 online resource (128 pages) : illustrations, tables
Includes bibliographical references and index.
Consumer satisfaction.
Customer relations.
Customer services.
Electronic books.
HF5415.335 / .W55 2006eb
658./12