Ash, Tim, 1965-
Landing page optimization the definitive guide to testing and tuning for conversions / [electronic resource] : Tim Ash, Rich Page, Maura Ginty. - 2nd ed. - Indianapolis, Ind. : John Wiley & Sons, c2012. - xviii, 461 p. : ill. - Serious skills .
Includes index.
pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Web sites--Evaluation.
Web sites--Testing.
Web sites--Design.
Internet marketing.
Electronic books.
TK5105.888 / .A7836 2012eb
006.7
Landing page optimization the definitive guide to testing and tuning for conversions / [electronic resource] : Tim Ash, Rich Page, Maura Ginty. - 2nd ed. - Indianapolis, Ind. : John Wiley & Sons, c2012. - xviii, 461 p. : ill. - Serious skills .
Includes index.
pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Web sites--Evaluation.
Web sites--Testing.
Web sites--Design.
Internet marketing.
Electronic books.
TK5105.888 / .A7836 2012eb
006.7