Landing page optimization [electronic resource] : the definitive guide to testing and tuning for conversions / Tim Ash, Rich Page, Maura Ginty.
By: Ash, Tim.
Contributor(s): Page, Rich | Ginty, Maura | ebrary, Inc.
Material type:
BookSeries: Serious skills. Publisher: Indianapolis, Ind. : John Wiley & Sons, c2012Edition: 2nd ed.Description: xviii, 461 p. : ill.Subject(s): Web sites -- Evaluation | Web sites -- Testing | Web sites -- Design | Internet marketingGenre/Form: Electronic books.DDC classification: 006.7 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10630513 | 1 | Available |
Includes index.
pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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