Davis, John, 1960 Feb. 17-
The Olympic Games effect how sports marketing builds strong brands / [electronic resource] : John A. Davis. - Rev. and updated. - Singapore : John Wiley & Sons Singapore, 2012. - xviii, 398, 25, 18 p. : ill.
Includes bibliographical references (p. [321]-337) and index.
section 1. History, legacy, tradition -- section 2. Success and achievement -- section 3. Controversy and challenge -- section 4. Reputation development -- section 5. Olympic marketing victory.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Olympics--Economic aspects.
Sports--Marketing.
Branding (Marketing)
Electronic books.
GV721.5 / .D38 2012eb
The Olympic Games effect how sports marketing builds strong brands / [electronic resource] : John A. Davis. - Rev. and updated. - Singapore : John Wiley & Sons Singapore, 2012. - xviii, 398, 25, 18 p. : ill.
Includes bibliographical references (p. [321]-337) and index.
section 1. History, legacy, tradition -- section 2. Success and achievement -- section 3. Controversy and challenge -- section 4. Reputation development -- section 5. Olympic marketing victory.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Olympics--Economic aspects.
Sports--Marketing.
Branding (Marketing)
Electronic books.
GV721.5 / .D38 2012eb