The Olympic Games effect [electronic resource] : how sports marketing builds strong brands / John A. Davis.
By: Davis, John.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Singapore : John Wiley & Sons Singapore, 2012Edition: Rev. and updated.Description: xviii, 398, 25, 18 p. : ill.Subject(s): Olympics -- Economic aspects | Sports -- Marketing | Branding (Marketing)Genre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10630539 | 1 | Available |
Includes bibliographical references (p. [321]-337) and index.
section 1. History, legacy, tradition -- section 2. Success and achievement -- section 3. Controversy and challenge -- section 4. Reputation development -- section 5. Olympic marketing victory.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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