Wang, Jing, 1950-
Brand new China advertising, media, and commercial culture / [electronic resource] : Jing Wang. - Cambridge, Mass. : Harvard University Press, 2008. - xiii, 411 p. : ill.
Includes bibliographical references (p. 357-392) and index.
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA790754 bnb
Uk
Advertising--China.
Marketing--China.
Brand name products--China.
Electronic books.
HF5813.C5 / W37 2008eb
659.10951
Brand new China advertising, media, and commercial culture / [electronic resource] : Jing Wang. - Cambridge, Mass. : Harvard University Press, 2008. - xiii, 411 p. : ill.
Includes bibliographical references (p. 357-392) and index.
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
GBA790754 bnb
Uk
Advertising--China.
Marketing--China.
Brand name products--China.
Electronic books.
HF5813.C5 / W37 2008eb
659.10951