Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang.
By: Wang, Jing.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Cambridge, Mass. : Harvard University Press, 2008Description: xiii, 411 p. : ill.Subject(s): Advertising -- China | Marketing -- China | Brand name products -- ChinaGenre/Form: Electronic books.DDC classification: 659.10951 Other classification: 85.40 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10313872 | 1 | Available |
Includes bibliographical references (p. 357-392) and index.
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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