Korhan, Jeff, 1957-
Built in social essential social marketing practices for every small business / [electronic resource] : Jeff Korhan. - Hoboken : Wiley, 2013. - viii, 216 p. : ill.
Includes index.
Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Social marketing.
Small business.
Electronic books.
HF5414 / .K667 2013eb
658.8/72
Built in social essential social marketing practices for every small business / [electronic resource] : Jeff Korhan. - Hoboken : Wiley, 2013. - viii, 216 p. : ill.
Includes index.
Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Social marketing.
Small business.
Electronic books.
HF5414 / .K667 2013eb
658.8/72