Built in social [electronic resource] : essential social marketing practices for every small business / Jeff Korhan.
By: Korhan, Jeff.
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Hoboken : Wiley, 2013Description: viii, 216 p. : ill.Subject(s): Social marketing | Small businessGenre/Form: Electronic books.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10677838 | 1 | Available |
Includes index.
Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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