White, Michael, 1951-
A short course in international marketing blunders mistakes made by companies that should have known better / [electronic resource] : International marketing blunders Mistakes made by companies that should have known better Michael White. - 3rd ed. - Petaluma, CA : World Trade Press, c2009. - ix, 177 p. - The short course in international trade series . - Short course in international trade series. .
Includes bibliographical references (p. 181-182). Includes web resources.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Business failures.
Export marketing.
International business enterprises--Management.
Electronic books.
HF1416 / .W48 2009eb
A short course in international marketing blunders mistakes made by companies that should have known better / [electronic resource] : International marketing blunders Mistakes made by companies that should have known better Michael White. - 3rd ed. - Petaluma, CA : World Trade Press, c2009. - ix, 177 p. - The short course in international trade series . - Short course in international trade series. .
Includes bibliographical references (p. 181-182). Includes web resources.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Business failures.
Export marketing.
International business enterprises--Management.
Electronic books.
HF1416 / .W48 2009eb