A short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
By: White, Michael.
Contributor(s): ebrary, Inc.
Material type:
BookSeries: Short course in international trade series: Publisher: Petaluma, CA : World Trade Press, c2009Edition: 3rd ed.Description: ix, 177 p.Other title: International marketing blunders | Mistakes made by companies that should have known better.Subject(s): Business failures | Export marketing | International business enterprises -- ManagementGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10305901 | 1 | Available |
Total holds: 0
Includes bibliographical references (p. 181-182).
Includes web resources.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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