IUKL Library
Cliquet, G�erard.

Geomarketing methods and strategies in special martketing / [electronic resource] : Gerard Cliquet ; [Translated by Eugene Hughes]. - 1st ed. - London : Newport Beach, Calif. : ISTE Ltd. ; ISTE USA, 2006. - 327 p. : ill. - Geographical information systems series . - Geographical information systems series. .

English translation of: Le g�eomarketing : m�ethodes et strat�egies du marketing spatial published by Hermes Science/Lavoisier in 2002.

Includes bibliographical references and index.

pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Target marketing.
Consumer behavior.


Electronic books.

HF5415.127 / .C5513 2006eb

658.8/04
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