Geomarketing [electronic resource] : methods and strategies in special martketing / Gerard Cliquet ; [Translated by Eugene Hughes].
By: Cliquet, G�erard.
Contributor(s): Hughes, Eugene | ebrary, Inc.
Material type:
BookSeries: Geographical information systems series: Publisher: London : Newport Beach, Calif. : ISTE Ltd. ; ISTE USA, 2006Edition: 1st ed.Description: 327 p. : ill.Uniform titles: G�eomarketing. English Subject(s): Target marketing | Consumer behaviorGenre/Form: Electronic books.DDC classification: 658.8/04 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10671517 | 1 | Available |
English translation of: Le g�eomarketing : m�ethodes et strat�egies du marketing spatial published by Hermes Science/Lavoisier in 2002.
Includes bibliographical references and index.
pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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