Berman, Margo, 1947-
Street-smart advertising how to win the battle of the buzz / [electronic resource] : Margo Berman. - Lanham, Md. : Rowman & Littlefield Publishers, 2010. - xii, 244 p. : ill.
Includes bibliographical references and index.
Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising.
Commercial art.
Graphic design (Typography)
Advertising media planning.
Creation (Literary, artistic, etc.)
Electronic books.
HF5823 / .B454 2010eb
659.1
Street-smart advertising how to win the battle of the buzz / [electronic resource] : Margo Berman. - Lanham, Md. : Rowman & Littlefield Publishers, 2010. - xii, 244 p. : ill.
Includes bibliographical references and index.
Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising.
Commercial art.
Graphic design (Typography)
Advertising media planning.
Creation (Literary, artistic, etc.)
Electronic books.
HF5823 / .B454 2010eb
659.1